Checkoff: Dairy Education

Always Be Learning

Research Programs

Our continued research programs, like the Center for Dairy Research, ensure Wisconsin Cheese maintains its unparalleled quality, stays ahead of new innovations and remains the best cheese in the world.

Youth and Schools Efforts 2021

The Youth and Schools Programs works with the K-12 school channel to build trust in farming and love of dairy.

Learn more about how the Fuel Up to Play 60 programming is educating Gen Z about the importance of milk and dairy farming in Wisconsin.

Power of Promotion - Fuel Up to Play 60

Watch On Vimeo

Our Partnership with Discovery Education

Introduced 280,000+ Students to Farming

Together we introduced 280,000+ students to dairy farming in one month via virtual classroom tours.

Milk Carton

From 2010 to 2017 Milk Usage in Schools

Increased More Than 1 Billion Pounds

Due to the USDA & Fuel Up to Play 60

Increasing Breakfasts in Schools

School Breakfast

School Programs

Dairy Farmers of Wisconsin’s educational programs help kids to build sound, lifelong eating habits. Our goal is to teach them lifelong health skills, including how dairy adds to a nutritional diet, through proven programs like Fuel Up to Play 60.

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Fuel Up to Play 60
The Partnership Between the National Dairy Council & NFL

Helps Students Understand Where Food Comes From While Increasing Access to Dairy Foods

Explore Other Areas of Checkoff Impact

Checkout the Checkoff

Full Annual Report