Checkoff: Promotions

Reaching Consumers

Making Lasting Impressions

Dairy Farmers of Wisconsin works hard to create lasting, meaningful connections with consumers through targeted marketing efforts. We leverage Wisconsin’s status as the State of Cheese to further elevate perceptions of Wisconsin cheese in various channels and formats.

Wisconsin Dairy in the Press

Dairy Farmers of Wisconsin drives millions of dollars in PR awareness for Wisconsin dairy products through magazines and publications, like The New York Times, Food and Wine, Martha Stewart Living and many more!

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There Were

755,000 Total Followers

on Dairy Farmers of Wisonsin's 11 social media channels in 2017.
An increase of 11% from 2016.

social media engagement

Across Our Social Media Channels in 2017, Dairy Farmers of Wisconsin

Shared Over 2,900 Messages and Received 422,000 engagments

1,743% more messages and 1,010% more engagements than our social channels experienced in 2016.

Dairy Farmers of Wisconsin's 2017 Media Coverage Was Valued At

Nearly $20 Million - Double the Value of 2016

Dairy Farmers of Wisconsin Create Conversations that

Build Awareness & Affinity for Wisconsin Specialty Cheese at a National Level

We Work With

Key Editors & Influencers from National Publications & Media Outlets

A Dedicated Team of Dairy Farmers of Wisconsin Staff Appear On

Local Wisconsin Based Television & Radio Stations to Share Trending WI Cheese & Dairy Recipes



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Through Public Relations, National Outlets Like These

Drive Millions of Dollars Annually in Wisconsin Dairy Awareness

Explore Other Areas of Checkoff Impact

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Full Annual Report