Dairy Company Programs

Dairy Companies

Programs & Funding

Dairy Farmers of Wisconsin is funded by Wisconsin farmers through our Dairy Checkoff program.

As an organization, we have the fiduciary responsibility to use that funding wisely to promote the Wisconsin dairy industry and the dairy products made from our cow’s milk. Our Dairy Companies programs are setup to help Wisconsin Dairy Companies promote their brands and spread the word about our products across the market!

All of our program support is funded based on:

  • Fund availability as determined by the Dairy Farmers of Wisconsin annual budgeting.
  • Dairy Farmers of Wisconsin pre-approval of programs and promotions.
  • Identification with the Proudly Wisconsin Badge or Master Cheesemaker’s Mark on product. Proper utilization of the marks must be adhered to in order to qualify.

Application process:

  • Apply for support through the online applications below
  • Your application will be approved by Dairy Farmers of Wisconsin via an email notification
  • A Purchase Order from DFW is issued
  • Once the materials/event are completed, submit necessary documentation along with an invoice


If you have questions, please contact your account representative:

Label Support

Proudly Wisconsin Label Support

Is your dairy company ready for a new label to clearly define you as a Wisconsin brand?

Demo Support

Demo Support Application Form

We're offering demo support to offset labor costs and help you share your flavors.

Advertising Support

Advertising Support

An application with advertising, collateral, or POS materials must be submitted at least two weeks before the start of the advertising period or production of materials.

Trade Show Support

Trade Show Support

We're offering support to partially offset the booth cost of your next trade show.

Cheesemaker Market Appearances Support

Cheesemaker Market Appearances Support

We provide financial support to partially offset the cost of travel for licensed cheesemakers

Contest & Competition Support

Contest/Competition Support

We're offering support to partially offset your entry and shipping fees.

Show Wisconsin to the World

Export Your Dairy Goods

We're teaming up with several organizations to help Wisconsin cheese & dairy companies navigate the process of exporting their product.

Get Connected
Proudly Wisconsin Dairy

Show Your Support

Show your support for Dairy Farmers and Wisconsin Cheese by wearing and sharing our promotional clothes and accessories.

Shop for Promo Gear