A LETTER FROM CHAD VINCENT, CEO, DAIRY FARMERS OF WISCONSIN (DFW)
As I look back on the past year, my team and I are grateful for the opportunity to serve you. The strength of Wisconsin’s dairy industry comes from your dedication to caring for your cows, land, and communities each and every day. Our responsibility at Dairy Farmers of Wisconsin (DFW) is to support that work by building markets for our products, trust in dairy and dairy farming, and driving demand for your milk.
This past year, your investment guided our efforts around three external priorities:
- Elevate Wisconsin Cheese – We expanded awareness and demand for Wisconsin Cheese through digital campaigns, earned media, influencer partnerships, and consumer experiences that celebrated the craftsmanship and quality behind every product made with your milk.
- Increase Distribution, Trial, and Sales of Wisconsin Dairy – We increased visibility and strengthened partnerships through retail programming, trade shows, buyer missions, and international export efforts to get more Wisconsin dairy products into the hands of more consumers at home and abroad to help drive sales for our farmers and processors.
- Build Trust in Wisconsin Dairy – We highlighted your commitment to the land, cows, and community by sharing farmer stories with legislators, consumers, and youth. This work ensures consumers feel good about choosing Wisconsin dairy, which directly supports demand for your milk.
This Annual Report is also part of our promise to you for transparency in how your checkoff dollars are managed and clarity regarding how programs are executed to grow demand for your milk today while preparing for tomorrow.
Looking to fiscal year 2026 and our theme of “Framing the Future,” I am optimistic. With your continued commitment and the guidance of our elected Board of Directors, we will keep building trust, strengthening markets, and driving demand for Wisconsin dairy. Thank you for allowing us the privilege of serving you. It is your hard work that makes everything we do possible, and together, we continue to build a strong future for Wisconsin dairy.
Sincerely,
Chad Vincent, CEO