To best support your local promotion and education work and align in-state consumer messaging, Dairy Farmers of Wisconsin and Dairy Market Inc. (National Dairy Check Off) have tested consumer-facing messaging that consumers are needing to hear, learn and experience to build their trust in dairy, and ultimately build demand for dairy.
Foundational key messaging will bring focus to Champions of Dairy with key messages, resources and grant funding to build a stronger, unified voice for dairy.
The narrative and messages are foundational to Dairy Farmers of Wisconsin youth and local promotion messaging. These messages will be applied to all future Champions of Dairy funding programs, support resources and marketing activities to ensure a consistent dairy voice across the community, state and national levels. These messages can be a starting point for future promotions around Dairy is good for My Body, My Community and My Planet
based on audience and community.
Learn more about key messages