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The Merchant General Store

Journey back to yesteryear in this historic general store, dating to 1912. You will find classic merchandise from both the past and the present, including antiques, collectibles, old time candy, glass bottled soda pops, hand-scooped ice cream, classic toys, bath & body items, kitchen & housewares, home decor & accents, seasonal decor and much more.

Location

216 Main St
Black River Falls, WI, 54615
(Get Directions)

Hours of Operation

Mon-Fri: 10am-5:30pm; Sat: 10am-5pm; Sun: Seasonal or by chance.

Websites

Location information provided in partnership with Travel Wisconsin