Our national PR efforts and how we are driving consumer perceptions and PWC brand identification through broadcast (television) outreach across the U.S. is July's newsletter's focus. We are reaching consumers with recipe inspiration, education about our cheese heritage and commitment to quality, and our cheesemakers that make the most awarded cheese in the world. We live in the age of the ‘foodie’ - cooking shows, celebrity chefs, food magazines, food bloggers - society’s obsession with food is at an all-time high. Utilizing public relations tools through national broadcasting to connect consumers with Wisconsin Cheese and recipes, grows sales and distribution for Wisconsin cheese nationwide.
- New DFW Board Leadership and New Directors
- Dairy Business Innovation Alliance Grants
- Celebrity Endorsements Boost Wisconsin Dairy