Power of Promotion Newsletter


The Power of Promotion newsletter shares updates about checkoff activities and showcases the value of the dairy farmer checkoff investment.


Checkoff at Work

Power of Promotion

On a monthly basis, the Power of Promotion newsletter shares updates about checkoff activities and showcases the value of the dairy farmer checkoff investment.

Power of Promotion Archives

Our national PR efforts and how we are driving consumer perceptions and PWC brand identification through broadcast (television) outreach across the U.S. is July's newsletter's focus. We are reaching consumers with recipe inspiration, education about our cheese heritage and commitment to quality, and our cheesemakers that make the most awarded cheese in the world. We live in the age of the ‘foodie’ - cooking shows, celebrity chefs, food magazines, food bloggers - society’s obsession with food is at an all-time high. Utilizing public relations tools through national broadcasting to connect consumers with Wisconsin Cheese and recipes, grows sales and distribution for Wisconsin cheese nationwide. 

July Power of Promotion Newsletter

  • New DFW Board Leadership and New Directors
  • Dairy Business Innovation Alliance Grants
  • Celebrity Endorsements Boost Wisconsin Dairy
Youth are our next generation of consumers and reaching them with programs to develop their trust in farming and love of dairy foods will create future dairy champions and advocates for dairy long term. The August 2020 Power of Promotion newsletter focus is on our Youth and Schools programs as well as highlights our FY20 fiscal year efforts.

August Power of Promotion Newsletter

  • Building Dairy Into the Lives of Wisconsin’s Youth
  • 4 Ways to Elevate Dairy in Your School Districts
  • Highlights From Fiscal Year 2020
The June newsletter focus is on our national retail efforts and how we help drive distribution and sales growth for Wisconsin-made cheese and dairy. These efforts across the country are at the core of our effort to build demand for Wisconsin milk. The Proudly Wisconsin Cheese badge is more visible so consumers can easily recognize our cheeses when making purchase decisions.

June Power of Promotion Newsletter

  • Wisconsin Cheese is a Nationwide Brand
  • Private Labels Drive Wisconsin Cheese Sales
  • 2020 Virtual Dairy Experience Forum
During the tradition of National Dairy Month, celebrating our farmers and sharing Wisconsin dairy farmer stories is key to reinforcing Wisconsinites love of dairy – an industry that represents our heritage and future.

May Power of Promotion Newsletter

  • Wisconsin Celebrates National Dairy Month
  • COVID-19 Weekly Update Videos
  • Support Wisconsin Dairy Farmers Promotion
  • USDA Extends Flexibilities, Paves the Way for Meals for Kids to Continue through Summer
  • Wisconsin’s U.S. Dairy Sustainability Award Winner 
  • PDPW Dairy Signal
With education, and unified and aligned messaging we can add value to the customer journey, differentiate Wisconsin cheese and dairy products, and expand the value Wisconsin milk.

February Power of Promotion Newsletter

  • Education and Influence Adds Value
  • Virtual Farm Tour for Kids
  • Leveraging Influencers to Tell Dairy’s Story
  • Dairy Exports Drive Wisconsin Dairy
We are building trust in dairy through connecting Wisconsin residents to dairy farmers and helping them tell their stories. For National Farmers Day, October 12, we are encouraging more media interaction to inform a greater number of consumers to learn about dairy and how it is produced.
September Power of Promotion Newsletter:
  • Alice in Dairyland's Sustainability Efforts
  • Cheese and Dairy Gear


According to Nielsen, 92% of consumers believe friends and family over all other forms of advertising. Cheeselandia harnesses the enthusiasm of Wisconsin cheese fanatics who evangelize for the Wisconsin dairy industry and drives word-of-mouth for us. It’s authentic, it’s engaging, it’s a community built around passion for our mission and invites like-minded people to get together to celebrate their love of Wisconsin cheese. 

October Power of Promotion Newsletter:
  • OctoberNational Cheese Curd Day Efforts
  • Open Mic with National Checkoff
  • National Farmers Day Stories
  • Alice in Dairyland's Sustainability Efforts
  • Cheese and Dairy Gear
The Master Cheesemaker curriculum has elevated the art of cheesemaking and fortified Wisconsin's outstanding reputation for cheesemaking excellence. Master cheesemakers use milk as a canvas for their artistic cheese creations, opening new markets and opportunities for Wisconsin dairy farmers.

December Power of Promotion Newsletter

  • Master cheesemakers add value to milk
  • Industry events

As an industry, dairy farmers and processors must be open and transparent in addressing consumer questions and telling our story to drive dairy forward and keep the category relevant as we move into 2021 and beyond. 

January Power of Promotion Newsletter:

  • Research and Insights Drive Decisions
  • New Dietary Guidelines Favor Dairy
  • Milk Mustaches + Cereal = Winning Combination
  • It’s Game on for Dairy and Gen Z's
  • Wisconsin Cheese on the Drew Barrymore Show
  • Checkoff Mission on Track Despite 2020 Chaos
Our Chocolate Milk sponsorship with the WIAA and the state basketball tournaments reinforces the nutritional value of chocolate milk, speak to dairy farming practices and emphasize Wisconsinite's pride in local dairy.

March Power of Promotion Newsletter:
  • Chocolate Milk the official beverage of WIAA
  • WIAA Basketball TV Coverage
  • GoodSport – Dairy’s Beverage Innovation
  • Wisconsin Leopold Conservation Award®
DFW’s efforts help drive distribution and sales growth for Wisconsin-made cheese and dairy with retailers across the country, which in turn drives demand for products made with Wisconsin milk. The Proudly Wisconsin® Cheese and Dairy badges are more visible so consumers can easily recognize these products when making purchase decisions.

April Headlines:
  • Value of DFW and Dairy Companies Partnerships
  • Cheeselandia - Adweek's Influencer Marketing Campaign of the Year
Board of Directors

Farmer Directed

Our Board has direct involvement in planning and monitoring the organization's marketing and promotional programs.

Wisconsin Cheese

Wisconsin Cheese

In Wisconsin, we dream in cheese! Discover the cheese life and how we own the Cheese State title.

Checkoff at Work

Your Checkoff Dollars

Dairy Farmers of Wisconsin is the marketing and promotion arm for Wisconsin’s dairy farmers. Learn how we're driving demand for Wisconsin Dairy.