Next Generation Stories

Celebrate Wisconsin Dairy Farmers

Passing on the Family Legacy

Dairy farming is a family affair in Wisconsin. In fact, over 95% of all dairy farms are family owned and it’s not uncommon to find fourth- and fifth-generation farms. Farming is all about dedication and perseverance, sharing values and taking care of the land so you can pass on your family legacy from one generation to the next. These family farms take pride in preserving their heritage and investing in the future for your family and their own. 

Farmer Stories

Want to talk with one of these or another industry-leading dairy farmer in your coverage area to learn more about their achievements? 
Contact Liz Fitzsimmons at 608-203-7280 /

Gillett, Wis.

Blaser Farms

When Roger Blaser took over his family farm from his parents, he told himself he’d be happy if one of his four children would someday get involved with the farm. Today, you can find three of Roger’s kids working on the family farm, and he couldn’t be prouder. Each of them has followed their own passion and found their role on the farm. From feeding the cows and nutrient management to mechanics and employee management, Roger’s children contribute to the success of the family’s 640-cow dairy farm.

Pittsville, Wis.

Grass Ridge Farm

Grass Ridge Farm has been around for more than 100 years. When Matt Lippert was ready to step away from the day-to-day management of the farm, he turned to his son Paul to run the family business so he could work as a County Agent helping other local farmers. Matt’s other son Carl has a passion for technology and has used his dual degrees in dairy science and computer science to build apps that help farmers, like his brother, to be more efficient and profitable. The three Lippert men work to support Wisconsin’s dairy industry in very different ways and are the perfect example of how agriculture offers many different careers.

Hillsboro, Wis.

Ocooch Dairy

Jim Mlsna believes his life as a farmer has allowed him to do work with a purpose. He’s grateful to now have his own children actively involved in the business so they can carry on the important work of providing nutritious dairy products for the world to enjoy. Knowing his family farm is in good hands has given him the opportunity to get more involved with the community. In addition to serving as the town chairman, Jim has gotten involved with other community service efforts such as joining “Farmers for Sustainable Food,” which supports farmer-led solutions to today’s environmental challenges and starting a new watershed project.

Waupaca, Wis.

Brooks Farms

Brooks Farm is owned and operated by fifth-generation dairy farmer Ron Brooks and his daughter Zoey Nelson. When COVID-19 halted the partnership with their cheese producer, this father-daughter duo came together to figure out what they would do with their milk. Collectively, they decided to start producing their own craft cheese and created a new venture called Black & White by Brooks Farm. Today Zoey and her sister Sydney work together to run the specialty cheese and beef company and sell their products on the farm and at local wineries and stores in the area. This is a great example of how Wisconsin’s dairy farm families work together to overcome challenges.