A great way to utilize local radio stations beyond interviews is through Public Service Announcements (PSA). Through a PSA you can share dairy messaging with your community. Unlike a typical commercial, the purpose of a PSA is to educate people about topics. Instead of wanting people to purchase a product, these PSA's create awareness and can drive conversations around the topics of butter, sustainability, chocolate and white milk. When working with your local radio stations, let them know these resources are available and share the resources with them.